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Sales Models, Metrics, and Motions Blog

SDR, AE, and CSM analysis

Sales Models, Metrics, and Motions Blog

Inside Sales Experts Blog

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New Book Giveaway: 5 Minutes with VITO

Posted by Matt Bertuzzi on Wed, Dec 17, 2008

Tony Parinello (the VITO guy) and David Mattson (a Sandler guy - CEO actually) have written a great new book Five Minutes With VITO. Many of you are probably familiar with one or both of these schools of sales. I am a couple pages shy of finishing and am really enjoying the read.

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Topics: sales process, cold calling

Heal Yourself with a Good Laugh

Posted by Trish Bertuzzi on Wed, Dec 10, 2008


Sometimes we take ourselves too seriously....correction...we take ourselves too seriously all of the time.  If you are a sales or marketing professional in the technology space you know what I am talking about.

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Topics: cold calling, target marketing

Sellers & Marketers: Have Them at Hello!

Posted by Matt Bertuzzi on Thu, Dec 04, 2008


Sellers and marketers, are you losing them at hello?

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Topics: cold calling, target marketing, branding

Objection Handling: "Send me some information" & "I'm busy now"

Posted by Debbie Boucher on Tue, Nov 11, 2008

An "objection" is a reason or argument presented in opposition as defined in Merriam-Webster.  For me, I don't need a fancy definition.  I do objection handling on a daily basis whether it's personal or work related.  

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Topics: cold calling, inside sales tips

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