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Sales Models, Metrics, and Motions Blog

SDR, AE, and CSM analysis

Sales Models, Metrics, and Motions Blog

Inside Sales Experts Blog

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I Get Cold Called: Tales from a Marketing Manager

Posted by Matt Bertuzzi on Mon, Aug 04, 2008

I changed careers recently. I went from being a Product Manager for a technology company to a Marketing Manager for a professional services company. One of the immediate "benefits" of my new role was a massive increase in the number of cold calls I receive. Seriously, we are talking a 5x increase. As you would expect, some salespeople I hear from are good, some poor and some rage inducing.
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Topics: sales tips, cold calling

FREE Data

Posted by Trish Bertuzzi on Wed, Jun 04, 2008

All of our clients are interested in learning how they can make their sales and marketing initiatives more effective by reaching more decision makers. Well, it all starts with the list. You can't target who you can't see.

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Topics: cold calling, target marketing, lead qualification

How to Write Your Elevator Pitch

Posted by Trish Bertuzzi on Thu, May 29, 2008

Update: By way of example, check out the 2009 Elevator Pitch Champions. They are highly effective examples and the judges comments may help you in crafting your own pitch.

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Topics: sales tips, cold calling, branding

Sales Tips: Tales from a Gatekeeper

Posted by Trish Bertuzzi on Wed, Apr 09, 2008

I love to read blogs that make me laugh and I read a post on The Sales Wars that was interesting and funny.  It was written by Michelle Doucette who is a gatekeeper for a software company in the Boston area.  Take a peek here and find an excerpt below:

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Topics: sales process, sales tips, cold calling, sales tools

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