This site uses cookies. Learn more >>
 

Sales Models, Metrics, and Motions Blog

SDR, AE, and CSM analysis

Sales Models, Metrics, and Motions Blog

Inside Sales Experts Blog

by

Matt Bertuzzi

Matt bleeds blogs, business books and inside sales. He is never short an answer to the question, “Read or see anything interesting lately?” Matt works with Bridge Group clients on tools, roadmaps, and advice around inside sales. Internally for The Bridge Group, he works on technology, content, and other (fun!) projects.

Recent Posts

The 2021 SDR Metrics Report is Here

Posted by Matt Bertuzzi on Thu, Feb 11, 2021

For obvious reasons, 2020 will be remembered for COVID-19.

While some implications already seem apparent (hanging out slacking on teamed zooms, remote work, inside selling), many will take time to become perceptible.

It’s been said 1,000 times but remains true. The pandemic accelerated many pre-existing trends.

 
In our just released 2021 SDR Metrics & Compensation Report, we analyze the shifts in sales development over recent years and which trends have accelerated. We dig into areas like motion, model, ramp, promotions, attrition, activity, comp, tech stack, and front-line leadership.

About the Participants

This is our eighth round of this research project and I can tell you it's our best one yet. This year, 406 Executives from a broad range of B2B companies participated. (91% with HQs in North America, median respondent revenues of $35M, and median ASP/ACV at $55K).

Read More

New Data on How SDR to AE Promotions Have Slowed

Posted by Matt Bertuzzi on Thu, Dec 03, 2020

I saw an interesting LinkedIn post from Tito Bohrt the other day. He wrote:

Promotions from SDR to AE have slowed down in 2020…. The question is how to you prevent SDR burnout?

 

I think Tito’s intuition is spot on, but I wondered how much and where the slow down is occurring.  So, I ran some numbers.

I started by identifying 14 SaaS companies who:

  • Have 150+ total employees
  • Have SDRs (or ADRs, BDRs, etc.)
  • Promote SDR into AE roles

I ended up with a list of 200 US-based reps who started as SDRs in 2017, 2018, or 2019. 2020 hires won’t yet have the tenure to be captured, so I excluded them from the data. Here’s what I found.

Read More

Participate in 2020 SDR Research

Posted by Matt Bertuzzi on Thu, Aug 20, 2020

 border=After much delay (and many pings asking when we're launching), today we launch our 2020 Sales Development research.

This is our 8th iteration of this project. This edition is more streamlined than prior years and will take ~5 minutes to complete. If you lead an ADR/BDR/SDR group, please participate

We had originally planned to launch this round in April.

And then...Covid.

My original thinking was to punt till 2021. But the volume of inbound emails asking for the timing of our new edition convinced me to reconsider. We have redesigned this year’s survey (ever so slightly) to help determine how things are changing. But, equally importantly, we want to focus in on what outperformance looks like in this environment. 

As always, all answers will be aggregated anonymously. We’ll be sharing the results with you and the rest of the community in the coming months. I appreciate that so many of you take the time to share. We couldn’t do it without you.

BEGIN THE SURVEY 
 

Read More

Returning to the Sales Floor

Posted by Matt Bertuzzi on Thu, Jul 16, 2020

Last week, Trish and I did an event with Sam Jacobs of Revenue Collective. We discussed our recent research on sellers' appetites, attitudes, and apprehensions about returning to in-person work.

You can access the full 45-minute recording (which I highly recommend) or . For those of you who want the Reader’s Digest | tl;dr version, we shot a 10-minute Bridge Group Client Brief hitting highlights.

Read More

Get the latest SDR, AE, and CSM insights in your inbox.

We're committed to protecting and respecting your privacy.
By clicking subscribe above, you consent to allow us to store and process the personal information submitted
to provide you the content requested.
 
Comments

What do you think?