The Bridge Group

2026 AE Research Report

Metrics, Models, & Motions
Across 158 B2B Companies

2026 AEreport

This year's report marks the 10th round of research into the Account Executive (AE) role with a focus on how metrics, models, and motionschange over time. For this edition, 158 B2B companies participated.

Whether you are building out your strategy or looking to align with industry standards, we hope this report will provide useful insight and guidance.

We've organized the report into six sections:

  1. Organizational Structure
  2. Ramp and Retention
  3. Metrics & Quota
  4. Compensation
  5. Leadership
  6. AI in GTM

We hope you find this research useful.

 

SDR, AE & CSM Consulting + Execution Services

Strategic Assessment
We rapidly translate what we uncover into the plays, process, and metrics you need to grow.

Sales Playbooks
We give every rep the tools, tactics and messaging to prospect and sell like your best.

Training & Coaching
We work with your reps to hone their abilities, spark prospect interest and generate opportunities.

Advisory Services
With our expertise and bandwidth, our team delivers insight, clarity and guidance.

Learn More >>

Hear From Our Clients