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Sales Development (SDR) Research Report

Metrics & motions across 350+ B2B companies

This year's report marks the 10th round of research into the SDR AE role with a focus on how metrics, models, and motions change over time. For this edition, 351 B2B companies participated.

Whether you are building out your strategy or looking to align with industry standards, we hope this report will provide useful insight and guidance. The report covers:

  1. Organizational Structure
  2. Ramp and Retention
  3. Metrics & Quota
  4. Compensation & Tech
  5. Leadership

We hope you find this research useful.


SDR Metrics

Looking for our latest Account Executive research?  You can find it here.

ABOUT THIS RESEARCH

What is this research?

Based on survey responses from 351 B2B companies. Respondents were revenue leaders and operators at companies with sales development (ADR, BDR, SDR) groups. Data was collected in 2025 and reported in aggregate. This is The Bridge Group’s 10th biennial study of the SDR role. 
How many participants were included?

 The study includes responses from 351 B2B sales, operations, and revenue leaders. 
How should this research be cited?

To cite this research: Bertuzzi, M. (2025). SDR Models, Motions & Metrics: 2025 Research Report (10th ed.). The Bridge Group. Retrieved from https://blog.bridgegroupinc.com/sales-development-metrics. 

You may cite or quote summary findings with attribution to The Bridge Group and a link to the report.