The Bridge Group

Sales Development (SDR)
Metrics & Comp Report

Benchmark data from 406 B2B companies


ADRs, BDRs, SDRs - whatever you call them, the metrics that drive the sales development function are always in demand.

This is our 8th round of research into groups chartered with lead qualification, appointment setting, and/or outbound prospecting.

In this new research, you'll find:

  • Motions & models
  • Rep + management comp
  • Ratios, ramp & career path
  • Quota & attainment
  • Daily activities, connects & tech stack
  • And much more...

Learn how 406 B2B companies choose metrics, structure comp, and leverage Sales Development for growth.




Inside Sales Consulting & Execution Services

Strategic Assessment
We rapidly translate what we uncover into the plays, process, and metrics you need to grow.

Sales Playbooks
We give every rep the tools, tactics and messaging to prospect and sell like your best.

Training & Coaching
We work with your reps to hone their abilities, spark prospect interest and generate opportunities.

Advisory Services
With our expertise and bandwidth, our team delivers insight, clarity and guidance.

Learn More >>

Hear From Our Clients