Sometimes we take ourselves too seriously....correction...we take ourselves too seriously all of the time. If you are a sales or marketing professional in the technology space you know what I am talking about.
Every time we start to take ourselves too seriously here at The Bridge Group we remind each other "We are not curing cancer." No one gets hurt physically if we take a day off, miss a blog posting deadline or forget about a conference call.
Our clients are technology vendors and we love them. We also love the work we do for our clients, but once again - not curing cancer.
Visit any sales blog, Linkedin or any other social media site and you will see the raging debate around cold calling v. inbound lead generation. The debate rages and emotions flare and everyone has an opinion - myself included. But, when push comes to shove... all the methods will work if you are smart about how you implement them.
Hilarious and spot on!