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Sales Models, Metrics, and Motions Blog

SDR, AE, and CSM analysis

Sales Models, Metrics, and Motions Blog

Inside Sales Experts Blog

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Inside Reps Should be Using LinkedIn Company Follow

Posted by Matt Bertuzzi on Fri, May 07, 2010

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Topics: cold calling, linkedin, technology

Social Inbound 2.0 - Buzz or Buzzkill?

Posted by Trish Bertuzzi on Thu, Jan 21, 2010

I had the pleasure recently of doing an interview with Chad Levitt for his New Sales Economy Blog.  We discuss a range of topics: changes to the sales profession, inbound marketing, Sales 2.0 & the "arrival" of Inside Sales.

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Topics: inside sales management, ask the experts, technology

Are Marketers Becoming Enablers?

Posted by Trish Bertuzzi on Tue, Jan 05, 2010

 
This fall, I had the pleasure of attending Silverpop's B2B University in Boston. At the event, I shared a table with Linda Duchin the VP of Marketing from PowerSteering Software.

During breaks, Linda & I began a conversation about how the line between Sales and Marketing is starting to blur and what some of the implications of that may be.

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Topics: sales process, technology, lead qualification

Sales 2.0 Tools Report: Impact on Sales & Marketing Effectiveness

Posted by Trish Bertuzzi on Thu, Dec 10, 2009


There is much buzz around the Sales 2.0 movement and many different definitions afloat.  Our definition is that Sales 2.0 is the effective convergence of people, process and technology.  Regardless of the variations in verbiage, what remains consistent in is the impact technology can have on the buying and selling process.

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Topics: sales tools, technology

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