I spent the day at the Boston Sales 2.0 Conference  last week. What follows are the pearls of wisdom I was lucky enough to pick up.

Enjoy! (Note: you'll find some of my comments in italics)
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Customers

"An IBM study reports that 80% of CEOs say getting closer to the customer is a major priority."
- Keith Hontz, VP Sales Line of Business Solutions - SAP America
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"Don’t interact with your customers without preparation. Three drivers: 1) access to contact specific customer info, 2) analytics to anticipate trends and 3) integration into one place."
- Chuck Penfield, VP CRM on Demand - Oracle
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"Are all your customers created equally, and if not, shouldn't that dictate compensation?" 
- Chris Cabrera, Founder, President & CEO - Xactly
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I recently discovered a blog that I really enjoy - Pam Moore’s The Marketing Nut.

With her permission I’ve excerpted parts of her Social Media: A Little Less Talk and a Little More Action Please. The full post is well worth the read, but I want to focus on her “Too Much Yappin’” Test. 

To set the stage Pam asks:

Ready… “The Doctor is in and will see you now.” 

Note: this post is different than what we usually write about here. It is about the Inside Sales Community (the good, the bad & the ugly). I hope you’ll stick around to hear me out.
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