I am unbelievably excited to release Issue #2 of the Outbound Index.
This is a guest post from Matt Heinz, President of Heinz Marketing a Seattle based marketing agency focused on sales acceleration. I saw this piece he had written on how to use Twitter asked if we could share it. I hope you find it interesting and useful. Enjoy!
PS – I’ll save you some time… if your buyers are not on Twitter (and many of them are not) you can sally forth and do meaningful work or read on for future reference.
Twitter will never be confused with a direct response channel, but it’s still a proven and measurable tool for finding and engaging more prospects. Below are five specific tips to start finding more opportunities via Twitter.
1. Follow your prospects
Create private lists of your prospects in Twitter, and follow them via segmented columns in HootSuite, Tweetdeck or some other tool. If you want to stay more “stealth” until you're ready to reach out and engage, you can add prospects to a Twitter list without actually following them but either way, knowing what your prospects are thinking and saying will help you: get to know them better, learn quickly what their priorities are and give you plenty of opportunities to engage at the beginning of their buying cycle.
I have a confession to share – I have gone through the full 5-stage Kübler-Ross coping model with the buzz around Social Selling.
Here’s how it went: