In our work with Sales & Marketing Execs, we're often asked: "What kind of return should I expect from my SDR team's outbound calling efforts?" Often the reply has been "Well, it depends."
B2B needs a metric to monitor, benchmark against, and to beat. Enter the Outbound Index.
Working with QuotaFactory, we build the Index on actual, transactional CRM data. We analyzed a cohort of 40+ outbound prospectors and a small mountain of lead, activity, and opportunity data. Issue #4 contains:
"If your sales team is making outbound calls, this is a must read."
-VP of Sales Development
We rapidly translate what we uncover into the plays, process, and metrics you need to grow.
We give every rep the tools, tactics and messaging to prospect and sell like your best.