The Bridge Group

Outbound Index (Final Issue)

How does your outbound prospecting stack up?

In our work with Sales & Marketing Execs, we're often asked: "What kind of return should I expect from my SDR team's outbound calling efforts?" Often the reply has been "Well, it depends."

B2B needs a metric to monitor, benchmark against, and to beat. Enter the Outbound Index.

Working with QuotaFactory, we build the Index on actual, transactional CRM data. We analyzed a cohort of 40+ outbound prospectors and a small mountain of lead, activity, and opportunity data. Issue #4 contains:

  • Analysis
  • KPIs
  • Trends & implications

"If your sales team is making outbound calls, this is a must read."
-VP of Sales Development


Inside Sales Consulting & Execution Services

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We rapidly translate what we uncover into the plays, process, and metrics you need to grow.

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We give every rep the tools, tactics and messaging to prospect and sell like your best.

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We work with your reps to hone their abilities, spark prospect interest and generate opportunities.

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