I am unbelievably excited to release Issue #2 of the Outbound Index.
My partner in crime Pete Gracey & I have spent the last few weeks cranking away on our set of transactional CRM data to bring you an answer to the eternal question:
For the entire story, download the full report. But briefly, I want to highlight four items that jumped out at me.
4 Outbound Metrics You Should Know
1) Year over year, the state of Outbound Prospecting has improved dramatically – up 35%.
2) Prospects are picking up the phone! Reach Rate is up 36% from 2012 lows.
3) Calling the C-suite? YOU SHOULD BE! Year-over-year, CxO reach rate is up 40%.
4) Outbound Index 'bull' & 'bear' technologies. Bull: Sales & Mark. Bear: ERP/CRM.
The point of all this isn’t to throw numbers at you, but to get you thinking about how to measure, benchmark, and manage your own Outbound efforts.
Pete & I look forward to your feedback and to helping you create your own Outbound Index. So have at it!