I am very excited to announce the launch of our Technology's Impact on Sales & Marketing Effectiveness survey. We will be using this data to produce a research report - due to be released by mid-October.
I would like to extend an invitation to participate (in the 4 minute web survey) to Sales and Marketing Leaders. We will reward your participation with a FREE copy of the report when published. Here are a few requirements for participation:
Topics: sales tools, technology
I recently had the pleasure of attending a conference where one of the topics was Sales 2.0. As everyone who reads our blog knows, we are proponents of the 2.0 movement and believe that (though a buzzword) if you implement Sales 2.0 correctly you will build a better sales and marketing machine. I wanted to share a story with you about how even Sales 2.0 Evangelists can get the application of this new approach wrong.
Topics: sales process, target marketing
(I have been sitting on this post for a few weeks trying to figure out if it is just a rant. Well I just read the umpteenth "XYZ notion is dead" post and it set me off. So here you go...)
Topics: sales process, elevator pitch
Selling in this economic climate is a job requiring fortitude. That's why I was so excited recently by the little gift I received in the Selling Power video: The Hero Within.