I recently had the pleasure of attending a conference where one of the topics was Sales 2.0. As everyone who reads our blog knows, we are proponents of the 2.0 movement and believe that (though a buzzword) if you implement Sales 2.0 correctly you will build a better sales and marketing machine. I wanted to share a story with you about how even Sales 2.0 Evangelists can get the application of this new approach wrong.
Topics: sales process, target marketing
(I have been sitting on this post for a few weeks trying to figure out if it is just a rant. Well I just read the umpteenth "XYZ notion is dead" post and it set me off. So here you go...)
Topics: sales process, elevator pitch
Selling in this economic climate is a job requiring fortitude. That's why I was so excited recently by the little gift I received in the Selling Power video: The Hero Within.
I recently read a great post Robert Lesser, of Direct Impact Marketing, wrote called Use Outbound Marketing to Target These Buyer Types. It coordinates nicely with our recent discussion around The Flaw In Calculating Inbound v. Outbound Marketing.
Topics: sales process, cold calling, target marketing