(I have been sitting on this post for a few weeks trying to figure out if it is just a rant. Well I just read the umpteenth "XYZ notion is dead" post and it set me off. So here you go...)
(I have been sitting on this post for a few weeks trying to figure out if it is just a rant. Well I just read the umpteenth "XYZ notion is dead" post and it set me off. So here you go...)
Topics: sales process, elevator pitch
Selling in this economic climate is a job requiring fortitude. That's why I was so excited recently by the little gift I received in the Selling Power video: The Hero Within.
I recently read a great post Robert Lesser, of Direct Impact Marketing, wrote called Use Outbound Marketing to Target These Buyer Types. It coordinates nicely with our recent discussion around The Flaw In Calculating Inbound v. Outbound Marketing.
Topics: sales process, cold calling, target marketing
Mike Damphousse of Green Leads wrote a great post on Inbound v. Outbound Marketing and really got me thinking. Here is an excerpt:
Topics: lead generation, target marketing