I thought it would be interesting to share preliminary and very high level results in each of the 4 categories we targeted:
Steve Harper, is today's guest blogger. He also blogs at plan2win.
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Topics: sales tools, technology
I am very excited to announce the launch of our Technology's Impact on Sales & Marketing Effectiveness survey. We will be using this data to produce a research report - due to be released by mid-October.
I would like to extend an invitation to participate (in the 4 minute web survey) to Sales and Marketing Leaders. We will reward your participation with a FREE copy of the report when published. Here are a few requirements for participation:
Topics: sales tools, technology
I recently had the pleasure of attending a conference where one of the topics was Sales 2.0. As everyone who reads our blog knows, we are proponents of the 2.0 movement and believe that (though a buzzword) if you implement Sales 2.0 correctly you will build a better sales and marketing machine. I wanted to share a story with you about how even Sales 2.0 Evangelists can get the application of this new approach wrong.
Topics: sales process, target marketing