I stopped by Paul McCord's blog recently and this post really caught my attention: "The REAL Dirty Secret about Selling that Will EXPLODE Your Sales Career". I thought - what have I missed all these years?
The gist of the post was that every day we are exposed to ads that promise to deliver the "secret about Selling". Paul argues that this is a cycle: us wanting an easy road to success, and somebody more than happy to promise quick fixes.
