I am throwing down a gauntlet and asking you dear readers to take it up. Every day I have conversations with vendors, consultants, analysts and clients about Sales & Marketing alignment.
I am throwing down a gauntlet and asking you dear readers to take it up. Every day I have conversations with vendors, consultants, analysts and clients about Sales & Marketing alignment.
Topics: sales process, inside sales management, target marketing
OK, this is a rant so read on only if you are in the mood.
Topics: sales process, sales techniques
There is so much great information being published that I feel compelled to share what I find interesting. Here are a few really intriguing pieces that made me stop and say hmmm.
Topics: sales process, sales demos
OneSource (now D&B Hoovers) recently conducted the first in a series of B2B SalesPulse surveys. They were kind enough to share a preliminary look at their data with me.
What I found most interesting was the divergence of opinion between what is being talked about as best practices around developing pipeline in the "blog/twitter sphere" and what the "feet on the street" think about the same practices.
Let me give you a specific example from the OneSource data:
Topics: lead generation