In January we posted the first part of our conversation with Linda Duchin, VP of Marketing from PowerSteering Software - Are Marketers Becoming Enablers. Shame on me for taking this long to get the 2nd half of the conversation out there! Make sure to check out the comments as well!
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As a refresher, we were discussing:
We recently had a long conversation with one of our clients on why BANT is not always an optimal lead rating system. For those of you unfamiliar with the term: