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Sales Models, Metrics, and Motions Blog

Things That Make you Say Hmmm – Marketing Edition

by Trish Bertuzzi on Tue, May 18, 2010

There is so much great information being published that I feel compelled to share what I find interesting. Here are a few really intriguing pieces that made me stop and say hmmm.


Do Your Sales KPIs Include Digital Body Language?

Author: Marci Reynolds on The Sales Operations Blog
Summary: Marketing automation is awesome – we are all in agreement on that point. But, what makes me nuts is when marketing and sales organizations confuse “activity” with “opportunity”. Read the post and let me know what you think.


The NEW “Four P’s” of marketing

Author: Mark Schaefer on The Grow Blog
Summary: The old 4 P’s of Marketing used to make sense. Mark’s new 4 P’s make even more sense (People, Presence, Pervasiveness & Publishing). How are you executing against them?


Three Things to Like About “Unsubscribes”

Author: Brian Kardon on the It’s All About Revenue Blog
Summary: Brian argues that most marketers take “unsubscribes” very personally “So, what did I do to piss you off?” His post shares how doing just a bit of analysis can turn those lemons into lemonade.


I hope you found these useful and interesting! Please post comments and share your thoughts. Your contributions always make us stop and say hmmm….

Topics: inside sales management, target marketing

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