Not a day goes by that I don’t see numerous bloggers, tweeters, etc. arguing passionately that cold calling is dead.
The problem is that people are confusing cold calling with outbound calling. Picking up the phone still works as part of a Sales & Marketing approach that integrates inbound marketing, social media, great content, lead nurturing, etc.
The part that has fallen by the wayside is the “cold” not the “calling.”
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InsideView recently shared Why Cold Calling is the Bottom of the Barrel, here’s an excerpt:
Some of the best businesses in the world were built from cold calling and that was because they found a way to exploit a technology (phones) using a team of people to saturate a market of people that loved to talk to other people. That hasn’t changed a whole lot in the past few years other than the fact that the phone is no longer the best technology to use because decision makers have less time.
