Colleen Francis of Engage Selling wrote a great blog post called 12 Ways to Get Your Prospects to Call You Back. With her permission, we have reprinted my fave 4.  Enjoy and Engage!

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No matter how persuasive, compelling or brilliant you may be, it's difficult to build a relationship with a prospect if you can't get them to call you back.

Most sales people use boring, outdated voice and email methods, which leave them sounding just like every other sales person in the world. If you want to get more return calls from your clients, then you have to do something different from everyone else out there - you have to stand out, be likeable, and actively deserve a return call.

Here are 4 of the best ideas we've found to help you stand up, stand out and make your clients want to return your calls:

Over the holiday break, I read a fantastic piece from Craig Rosenberg aka The Funnelholic called: 2011: The Year of Living Boringly (I Hope).

Craig lays out the case:

This is a guest post by Henry Bruce, the founder of Rock Annand Group, a client acquisition strategy consulting firm focused on the B2B software industry. 

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Since 3 out of 4 new leads generated end up buying at some point in the next 18-24 months (according to MarketingSherpa), lead nurturing is no longer a wish-list program, but a competitive necessity. But for most B2B marketers, figuring where to start is always a daunting task.

To make matters worse, many approaches tend to over-complicate things. Marketers develop complex multi-touch campaigns that overwhelm their opt-in audience with too many communications and too many messages. Buyers become not only confused but suffer from subscriber fatigue.
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Here at The Bridge Group it's no secret that we love Inside Sales. 

We especially love Inside Sales Reps. We love their personalities, attitude, willingness to learn and grow and do. We decided we wanted to create something focused on helping Reps be even better.

To that end we created an Inside Sales Productivity Kit that features 10 tips that are easy to understand and implement.

The Kit includes: