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Sales Models, Metrics, and Motions Blog

SDR, AE, and CSM analysis

Sales Models, Metrics, and Motions Blog

Inside Sales Experts Blog

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Prospecting Post-Mortem: 23 Sales Processes Reviewed

Posted by Matt Bertuzzi on Tue, Apr 26, 2011


Having Sales Reps prospect me is one of the most eye opening parts of my job.

Being a quant type of guy (nerd might fit too), I decided to track & categorize the sales processes that Reps have put me through over the last few weeks.

Here’s what I saw:

23 sales processes
13 sent a single email
6 added 1 call to the email
2 executed a generic 3+ touch process
2 executed 4+ touches (and sounded like they knew about my concerns & day-to-day role)

By my math, that's a less than 9% of Reps doing something more than drive-by prospecting. This left me wondering, what is it that drives 1 Rep to commit to a process – where 9 others fall short?

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Topics: sales process, lead generation, lead qualification

Central Desktop, CEO Isaac Garcia on When VC Means Value Add

Posted by Trish Bertuzzi on Wed, Apr 20, 2011


Did you ever run across an organization that you want to model your business against because they just get it? Well, I have and for me that organization is OpenView Venture Partners.

OpenView is focused on finding, capitalizing and assisting expansion stage technology companies on accelerating their journey toward market leading companies.

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We find them to be open, sharing, knowledgeable and some of the best networkers around. Since we have a love fest going with them, we wondered if their portfolio companies feel the same way. So I asked if we could interview one.

What follows is a conversation I had with Isaac Garcia, Co-Founder & CEO of Central Desktop.
Central Desktop delivers a cloud-based social collaboration platform that allows people to connect and share information to drive profitable business results.

Heads up all you technology companies considering funding…. you may want to keep reading and add OpenView to your list!

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Topics: ask the experts, best practices

Creating an Inside Sales Career Path

Posted by Patrice Murray on Thu, Apr 14, 2011


The number of Inside Sales departments is projected to grow from 800K (in 2009) to over 2M (in 2013) - according to SKKU/infoUSA research (PDF).

Steve Watts from The Sales Insider argues:

A 300% increase isn’t a “minor trend,” or a “significant shift.” It’s a Revolution.

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But what happens when an Inside Sales Rep is ready for something new and different? 
Does their career path always mean staying “inside?”

Some view Inside Sales as a stepping stone. But the days of "hungry", first job out of college-Reps pounding the phones are largely gone.

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Topics: inside sales management, best practices, mentoring

Free Trials, Conversions & Dante’s 9th Circle

Posted by Matt Bertuzzi on Fri, Apr 01, 2011

Over at For Entrepreneurs, David Skok (VC at Matrix Partners) shared a slide deck he presented at the Boston Lean Startup Circle on Building a Sales & Marketing machine.

The presentation covered:

how to build a Sales & Marketing Machine that is predictable, scalable, automated, well instrumented, and cost efficient.

What was most interesting for me was thinking about David’s presentation in light of a recent free trial of some SaaS software I just completed. Actually, I didn’t just complete it – I endured it.

But first to David’s points. Note: the deck is 124 slides deep – so I thought I might pick out a few and share my thoughts.

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Topics: sales process, lead generation

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