Matt Bertuzzi
Matt bleeds blogs, business books and inside sales. He is never short an answer to the question, “Read or see anything interesting lately?”
Matt works with Bridge Group clients on tools, roadmaps, and advice around inside sales. Internally for The Bridge Group, he works on technology, content, and other (fun!) projects.
I was just catching up on some blogs & tweets from last week's Sales 2.0 Conference in Chicago. At the conference, Lee Levitt of IDC's Sales Advisory Practice, stated, "The 4th Quarter of 2009 is the most important quarter of the decade." Wow - no pressure!
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Topics:
lead generation,
sales techniques

On the
blog last Friday I shared a post that I found interesting. It did a great job of laying out the case for B2B websites to "sell a conversation". There are
some thoughtful comments so please check them out.
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Topics:
sales tips,
cold calling,
lead generation
(I have been sitting on this post for a few weeks trying to figure out if it is just a rant. Well I just read the umpteenth "XYZ notion is dead" post and it set me off. So here you go...)
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Topics:
sales process,
elevator pitch
To borrow a line from Supreme Court Justice Potter Stewart:
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Topics:
inside sales strategy