Sales Models, Metrics, and Motions Blog

SDR, AE, and CSM analysis

Sales Models, Metrics, and Motions Blog

Inside Sales Experts Blog

by

Matt Bertuzzi

Matt bleeds blogs, business books and inside sales. He is never short an answer to the question, “Read or see anything interesting lately?” Matt works with Bridge Group clients on tools, roadmaps, and advice around inside sales. Internally for The Bridge Group, he works on technology, content, and other (fun!) projects.

Recent Posts

Pay No Attention To The 'All Powerful' Buyer

Posted by Matt Bertuzzi on Thu, Nov 07, 2013


For some time, I’ve had a thorn in my side about a particular ‘insight’ floating around the sales punditry.

I’ve grumbled when it was repeated on conference stages, scowled reading it on blogs, and I might have exclaimed ‘for f***s sake’ when I found in Dan Pink’s (otherwise) excellent To Sell is Human.

But earlier this week, I heard it from a young Inside Sales Rep as a ‘justification’ for not picking up the phone. That did it. I'm as mad as hell and I'm not going to take this anymore!

Here’s what he said: 

I don't believe in outbound calling. Maybe years ago, when sales reps had more info than prospects, it made sense. 

Now, the buyer is educated and has all the power – better to wait for them to come to me.

This essentially a parroting of the information assymetry idea: that pre-web we lived in an era of tyrrany where sales ruled over buyers mercilessly.

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Topics: sales tips

4 Outbound Prospecting Metrics You Should Know [New Research]

Posted by Matt Bertuzzi on Tue, Sep 24, 2013


I am unbelievably excited to release Issue #2 of the Outbound Index.

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Topics: lead generation, metrics, sales techniques

Please Take Our 'Sales Culture' Survey

Posted by Matt Bertuzzi on Wed, Sep 11, 2013


Calling all Sales Reps and Sales Leaders!

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Does Grit Matter in Sales? [an experiment]

Posted by Matt Bertuzzi on Thu, Aug 01, 2013


A few weeks back, I sat on a panel at the Sales 2.0 Boston conference.

The conversation turned to sales hiring. It made me think about something I'd recently read about -- specifically, Angela Duckworth (from University of Pennsylvania) and her research on grit.

Dr. Duckworth defines grit as "sticking with things over the very long term until you master them." She writes that "the gritty individual approaches achievement as a marathon; his or her advantage is stamina."

I mentioned this research and offered to work with any Sales Leader in the audience to score their reps on the grit scale and look for correlation with their best performers.

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Topics: inside sales management, inside sales hiring

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