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Sales Models, Metrics, and Motions Blog

SDR, AE, and CSM analysis

Sales Models, Metrics, and Motions Blog

Inside Sales Experts Blog

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Attracting Top Inside Talent [moving past the 90’s]

Posted by Trish Bertuzzi on Thu, Feb 09, 2012


Last month, I had the pleasure of attending the AA-ISP Senior Exec Retreat and spending time with 50+ Execs, VPs and Directors sharing & discussing issues relevant to inside sales.

One of the workshops focused on Employee Lifecycle. Well, let me tell you that I learned a ton from the other attendees – Inside Sales leaders from companies like IBM, Mentor Graphics, Staples, & Henkle to name a few.

I thought I’d share a few takeaways from that session – specifically focused on the front end of the employee lifecycle: Sourcing.

For the better part of the last 15 years we’ve all used a combination of the following to source candidates:

  • Internal and external referrals
  • External or in-house recruiters
  • Online postings: corporate sites, Monster, LinkedIn, etc.

But we know that finding top talent is tougher than ever before. Our hiring infographic notes that:

  • The demand for inside sales talent increased 124% from 2009 to 2011
  • The demand for lead generation talent increased 59% in the same time period
  • 59% of all reqs are filled in under 45 days

Yikes… Since filling open reqs dramatically impact our ability to achieve revenue goals, what can we do about it?

My hypothesis is that the static, newspaper-come-Monster-come-LinkedIn job posting isn’t doing the job. We need to get creative (read 21st century) to stand out & showcase our opportunities.

I wanted to call out 2 examples of companies that are using creative methods to recruit top talent.

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Topics: best practices, inside sales hiring

Recruiting, Motivating & Retaining Inside Reps [new research]

Posted by Matt Bertuzzi on Thu, Dec 08, 2011


Recruiting, motivating & retaining great Reps is a critical component of any Inside Sales strategy. One thing that has largely been absent in the process is feedback from the Reps themselves.

With that in mind, I am very excited to announce the launch of a new research project with our good friends at Vorsight:
Inside Sales Motivation Research Survey.

We are asking Inside Reps (& reps only) to share 3-minutes on a web survey about what motivates them professionally and how their current role is stacking up. In exchange, participants will be entered into a drawing where one winner will receive an Apple iPad2 and another a Kindle Fire. For the full who, what, where & how please see this.

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Topics: inside sales hiring, inside sales motivation

Inside Sales Onboarding is Broken

Posted by Trish Bertuzzi on Wed, Nov 02, 2011


18 short months ago I was presenting to a room full of 200 or so Inside Sales Executives at the AA-ISP Leadership Summit.  I asked them the following:

  • Raise your hand if you believe that sales onboarding is a critical factor in the success of new hires: almost all the room
  • Raise your hand if you have a documented process: about 2/3 of the room
  • Raise your hand if you think you have a good process: maybe 25 people
  • Raise your hand if building an amazing onboarding process is one of your top 3 initiatives this quarter: not a single hand

The more I thought about it, the more unfair my final question seemed to me.

With everything that Inside Sales Leaders have on their plates, how can they make the onboarding experience truly incredible if they don’t know what is broken.

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Topics: inside sales management, inside sales hiring

Inside Sales Interview Questions [VIDEO]

Posted by Matt Bertuzzi on Tue, Oct 04, 2011


I recently ran across this question on a group on LinkedIn:

What are some of the best questions you feel should be asked during a Sales interview?

Judging by the 162 (to date) responses, this is a hot topic. So I asked around and put together some interesting Inside Sales interview questions. A few folks were kind enough to share their favorite questions and the rationale behind them:

What do you know about us? What do you know about me?

This is a twist on the standard, did they do their homework question. It lets you see how well prepared they are & how confortable they are using publically available data. Did they do the research on you as well as the company or did they just show up and throw up?

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Topics: ask the experts, inside sales hiring

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