If your company markets to, sells, or otherwise engages prospects in Europe, GDPR should be on your radar.
I know these conversations are taking place in legal and IT departments, but I haven't seen much awareness for SDR or AE VPs, Directors, or Managers. So, this is your polite wake-up call. If you haven't paid much attention to the General Data Protection Regulation (GDPR), that is likely to change. And soon.
This brief post is my attempt to give you an assist.
High Level. What's GDPR?
The EU General Data Protection Regulation (GDPR) sets out a new, unified privacy law for Europe. The new law is relevant not just to businesses established in Europe; it will also apply to entities worldwide that provide goods and services to individuals in Europe, and online platforms and other website operators that are accessible from Europe. - McDermott Will & Emer
Net-net, GDPR applies to any organization that retains, processes, or profiles the data of individuals in Europe. Broadly, this seems to include the European Union and the European Economic Area. As you might suspect, prospecting (including cold, outbound emailing) most certainly involves profiling, processing, and retaining individual data.