"There's something happening here." That was the thought that went through my head when I learned that three folks I respect tremendously (Paul Roetzer, David Meerman Scott & Mitch Joel) are all reading the same book:

Steve Jobs by Walter Isaacson.

My second thought was back to a piece of advice from Trish’s new ebook Sales Onboarding: the express route from hire-to-revenue.

So heading over to Amazon, I was blown away to see the Jobs book at #2 in the Top 100 Books (not just business books – all books).

I’d argue that if your perfect buyer cares deeply about:

• Products
• Marketing
• Innovation
• Entrepreneurship
  -or-
• Leadership

 
I recently participated in a conversation over at Focus.com: How can you create a culture where your employees feel comfortable creating content? The idea being, that the creation of content is now an organizational responsibility as opposed to just being Marketing’s.

At one point in the dialogue, I was sick of hearing what all the pundits think (myself included) so I threw down the glove and asked a Sales Exec to chime in. Well, Alex Shootman the Chief Revenue Officer of Eloqua did. His excellent response follows:

18 short months ago I was presenting to a room full of 200 or so Inside Sales Executives at the AA-ISP Leadership Summit.  I asked them the following:

The more I thought about it, the more unfair my final question seemed to me.

Your Reps are spending significant time, effort & energy trying to speak with prospects live.

When the great miracle happens and a prospect tries to call your Sales Line, are you making it easy for them? Are you sure?

Many companies have a department they’re not even aware of – Sales Prevention. It’s comprised of delightfully polite, yet ultimately rage-inducing auto attendant that prevent Prospects from reaching your Sales Reps.

The good news is that there’s a way to downsize the Sales Prevention Department. Here’s how:

• Dial the phone numbers listed on your website, booth, cut sheets, etc.
  Make sure you call the main line and the sales line (if they’re separate). This will help you understand the prospect’s experience.
  How quickly is the phone answered, if at all? If you have an auto attendant, is the Sales option 1^st, 2^nd,  6^th? Is the prospect forced to listen to a commercial before you provide them with routing options?