The following is a guest post by Matt Heinz of Heinz Marketing. Matt's career has focused on revenue acceleration via sales & marketing strategy, demand generation and sales pipeline & process improvement. Enjoy!
The following is a guest post by Matt Heinz of Heinz Marketing. Matt's career has focused on revenue acceleration via sales & marketing strategy, demand generation and sales pipeline & process improvement. Enjoy!
It's official! Our 2012 Lead Generation Metrics & Compensation Report is now available.
Topics: lead generation, metrics
There’s no shortage of biases, prejudices and opinions around how ‘different’ Gen Y sales reps are. What is lacking is a clean examination of how Gen Y sellers differ from their Gen X & Boomer peers in terms of motivations, aspirations & future plans.
The following is a guest post by Peter Cohen, Managing Partner of SaaS Marketing Strategy Advisors.
----
Lots of companies offer a free trial of their SaaS offerings. For some, it works well - cost-effectively bringing in new, paying customers. Emphasis here is on "paying."
For others, it's an unproductive drain on company resources that doesn't bring in nearly enough customers to justify the expense.
Why do free trials work for some SaaS companies and not for others?
Topics: target marketing, saas