News & Events | The Bridge Group, Inc.

Hudson, Mass. - Apr 2, 2012 - The Bridge Group, Inc. celebrates Trish Bertuzzi being named to Sales Lead Management Association's (SLMA) "20 Women to Watch in Sales Lead Management" for the second consecutive year.

SLMA’s list recognizes the contributions of women who are involved in the vital discipline of managing sales leads.  James W. Obermayer, CEO of the SLMA, announced the results and said, “The SLMA 20 Women to Watch guide, inspire, teach, and lead; they are creators of wealth.”

Nominees were judged on their contributions to the sales lead management field. Additional qualifications such as board positions, book and article authorships, and speaking activity were taken into account. Pioneering efforts to advance the skill and knowledge of sales lead management and marketing ROI were also judged.

Hudson, Mass. - Feb 27, 2012 Matt Bertuzzi, Marketing Consultant at The Bridge Group, Inc., was named a Salesforce MVP Winter’12 Class. The MVP program recognizes individuals within the Salesforce community for their leadership, knowledge, and ongoing contributions. Matt, one of 56 Salesforce MVPs worldwide, is active in the Customer Community and on Twitter.

"The MVPs in this group answers hundreds of questions, respond to late night tweets, write helpful best practice blogs, suggest great roadmap ideas, and run local user groups -- all in their SPARE time," commented Erica Kuhl, Social Media & Community Manager at Salesforce.com. “They are the ones that truly go above and beyond representing the spirit of the Salesforce Community.”

AA-ISP Boston Chapter Co-Presidents Named Top 25 Sales Influencers for 2012

Hudson, Mass. - Jan 18, 2012 Trish Bertuzzi, President of The Bridge Group, Inc. and Lori Richardson, President of Score More Sales have been named as two of the "Top 25 Sales Influencers for 2012." The list was published by OpenView Labs, the strategic and operational consulting arm of Boston-based OpenView Venture Partners. Using marketing channel prioritization metrics, the research team at OpenView Labs compiled the list of 25 of the most powerful thought leaders in the world of sales management and lead generation.

“Trish Bertuzzi and Lori Richardson have proven their dedication to growing the professionalism and performance of the inside sales industry, which is the mission of the AA-ISP,” stated Bob Perkins, Founder & CEO of AA-ISP. “It comes as no surprise to our organization that OpenView recognized their continuing contributions.”

Hudson, Mass. - Dec 9, 2011 - The Bridge Group, Inc. celebrates Trish Bertuzzi being named to Sales Lead Management Association's (SLMA) "Top 50 Most Influential in Sales Lead Management" for the third consecutive year.

Sponsored by SLMA, this prestigious industry award is earned by individuals with proven ability to generate significant revenue for their companies and clients by effectively managing sales leads. Winners are selected based on the largest number of votes from their peers. This year's 7,113 votes represent a 22% growth over 2010.

"These people are recognized by their peers as power players in the pursuit of ROI for marketing lead generation" said Susan Campanale, VP of Marketing for the SLMA.

Hudson, Mass. - Nov 4, 2011 - What happens when a little creativity, some of Boston's most tenacious sales reps and a charitable cause come together?

Almost $9,000 gets raised in a little under 2 hours, that's what happens!

The inaugural Inside Sales for Charity event was held last night at HubSpot HQ, and it was a tremendous success! HubSpot and The Bridge Group partnered up to rally the area's top inside sales people and get behind an outstanding organization, the ALS Foundation for Life.

The idea to produce a charitable phone-a-thon as a way to leverage the "super powers" of inside sales reps was originally cooked up by HubSpot VPof Sales Mark Roberge and President of The Bridge Group, Trish Bertuzzi.  Trish is a big supporter of the ALS Foundation for Life and wanted to help them make a difference.  The ALS Foundation for Life supports local individuals and families who are living with ALS (more commonly know as Lou Gherig's disease).

Hudson, Mass. - Oct 31, 2011 - The Bridge Group, Inc., an inside sales consulting and implementation firm, has published a new ebook which identifies five key gaps hindering the effectiveness of B2B sales onboarding efforts.

"Hiring is a critical factor in the success of any sales organization. Even more critical is getting from hire-to-ramp-to-revenue," observes Trish Bertuzzi, President & Chief Strategist at The Bridge Group, Inc. "In our research we found that it takes, on average, 4.5 months for an Inside Sales Rep to be fully productive. That's nearly 82 selling days! This ebook captures the five key areas, gaps really, between where we are today and where we need to be."

"Sales Onboarding: The Express Route from Hire-to-Revenue" identifies the following gaps: Context, Orientation, Planning, Investment, and Coaching.

Hudson, Mass. - Oct 10, 2011 - The Bridge Group, Inc. & VisibleGains have partnered to present a complimentary webinar on October 20th at 1 p.m. ET that will examine today's crazy-busy world, where prospects appear and disappear like players in a massive game of hide and seek.

During this 60 minute webinar, "7 Ways to Win at Prospect Hide & Seek," VisibleGains's Co-founder & CEO, Clifford Pollan, will moderate a conversation with The Bridge Group, Inc.'s Trish Bertuzzi as they discuss the huge challenge faced by Sales Reps as they attempt to demonstrate value and build relationships that draw prospect out of the dark.

Hudson, Mass. - Oct 4, 2011 - The American Association of Inside Sales Professional (AA-ISP) today announced that Trish Bertuzzi, President & Chief Strategist of The Bridge Group, Inc., will be giving the keynote address at Inside Sales 2011 - Boston, taking place on December 1st, 2011.

This one day conference will include a variety of sessions, interactive break-outs and lively panel discussions featuring some of the nation's leading Inside Sales practitioners. The focus will be on addressing issues critical to the success of today's Inside Sales Professionals while providing key tactics and techniques. Additionally, the Solution Provider Exhibit will offer attendees the opportunity to meet with leading inside sales vendors and see the latest in technology and tools.

Bertuzzi's topic will be "Salesspeak: the Good, the Bad & the Unforgivable."

Hudson, Mass. - Sep 12, 2011 - Trish Bertuzzi, President & Chief Strategist of The Bridge Group, Inc., is featured in the new free eBook Building Your Sales Funnel: How to Create an Outbound Prospecting Machine. Published by OpenView Labs, the eBook is focused on helping entrepreneurs build their companies' sales funnels.

Bertuzzi contributed her thoughts on the key ingredients to successul outbound calling. She was joined by other Sales strategists & thinkers, including: Dave Kahle, president of the DACO Corporation, Colleen Francis, president of Engage Selling Solutions, and Anthony Iannarino, president of SOLUTIONS Staffing.

Hudson, Mass. - Jul 18, 2011 - The Bridge Group, Inc. today announced that Trish Bertuzzi will serve on the Executive Council of the newly launched Marketing Automation Institute.

The Marketing Automation Institute (MAI), which announced its official launch on Monday July 18, 2011, is a certification body and community for the marketing automation industry. In collaboration with industry leaders and top marketing automation vendors, the MAI will provide educational and training opportunities that help both B2B and B2C marketing professionals develop the skills needed to succeed in today’s ever-changing market.