Hudson, Mass. - Jul 18, 2011 - The Bridge Group, Inc. today announced that Trish Bertuzzi will serve on the Executive Council of the newly launched Marketing Automation Institute.
The Marketing Automation Institute (MAI), which announced its official launch on Monday July 18, 2011, is a certification body and community for the marketing automation industry. In collaboration with industry leaders and top marketing automation vendors, the MAI will provide educational and training opportunities that help both B2B and B2C marketing professionals develop the skills needed to succeed in today’s ever-changing market.
“Companies today are not only asking but also requiring that their marketing teams be accountable and contribute to corporate revenue,” stated Carlos Hidalgo, executive director and co-founder of the Marketing Automation Institute. “With this expectation, a skills gap has surfaced that marketers must address. The MAI will serve as the resource and community to help marketers bridge this gap and acquire the latest skills and training needed to both advance their careers and help their organizations develop a world-class marketing engine.”
Starting in the fall of 2011, the MAI will offer Certified Marketing Automation Professional (CMAP) classes that focus on the most critical areas of the marketing automation industry. Initial classes will include: Marketing Automation Foundations, Lead Management Process Development, The Fundamentals of Marketing Operations and Marketing Performance, Measurement & Benchmarking.their careers and help their organizations develop a world-class marketing engine.”
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About MAI
The Marketing Automation Institute (MAI) is the premiere certification body and collaborative community for B2B and B2C marketing automation professionals. Through our courses, certification, resources and events, the MAI not only helps marketing and sales professionals advance their careers but also their organizations realize a higher return on technology and program investments. With the support of industry thought leaders and technology vendors, the MAI is committed to the success of marketing automation professionals across the globe. For more information visit http://www.marketingautomationinstitute.com.