News & Events | The Bridge Group, Inc.

Bridge Group President to Deliver Keynote at AA-ISP Inside Sales 2011 Boston

Posted by Matt Bertuzzi on Tue, Oct 04, 2011

Hudson, Mass. - Oct 4, 2011 - The American Association of Inside Sales Professional (AA-ISP) today announced that Trish Bertuzzi, President & Chief Strategist of The Bridge Group, Inc., will be giving the keynote address at Inside Sales 2011 - Boston, taking place on December 1st, 2011.

This one day conference will include a variety of sessions, interactive break-outs and lively panel discussions featuring some of the nation's leading Inside Sales practitioners. The focus will be on addressing issues critical to the success of today's Inside Sales Professionals while providing key tactics and techniques. Additionally, the Solution Provider Exhibit will offer attendees the opportunity to meet with leading inside sales vendors and see the latest in technology and tools.

Bertuzzi's topic will be "Salesspeak: the Good, the Bad & the Unforgivable."

Imagine running into an old High School friend and them asking you "So, what do you do nowadays?" Would you respond "I sell next generation, flexible, scalable enterprise-class business solutions that deliver remarkable business value to the mid-market and Fortune 1000"?

Probably not. But that's exactly what sellers are doing with buzz-word laden, buyer irrelevant, grammatically offensive Salesspeak. Join Trish Bertuzzi, Inside Sales writer, thinker & builder, as our keynote speaker at Inside Sales 2011 - Boston on December 1st where she'll share her thoughts on a better way.

Trish will share fresh insights on the language of selling: its evolution, what isn't working, why being both a human being and an inside sales person aren't mutually exclusive, and how reps & teams can drop the Salesspeak and connect with buyers.

About Inside Sales 2011 - Boston

The ONLY conference dedicated exclusively to the frontlines of Inside Sales is BACK in BOSTON! Inside Sales 2011 returns to bring together Inside Sales professionals to learn, share, and network with all new presentations from some of the nation's leading Inside Sales Experts. Inside Sales is ever changing and you'll hear the latest with informative, thought-provoking presentations designed to help Inside Sales individuals, teams, and organizations.