News & Events | The Bridge Group, Inc.

Hudson, Mass. - May 11, 2011 - The Inside Sales landscape has changed dramatically in the past two years. When the first edition of Trish Bertuzzi’s Building Inside Sales ebook was published in early 2009, the US economy had just hit the trough of the recession.

Two years later, B2B technology companies are focused on growth and expansion, which mandated an updated version of the ebook. With Inside Sales now readily embraced by Sales & Marketing leaders, Bertuzzi’s updated edition, Building Inside Sales: Framing a Best Practice Group, offers new and timely insight.

Trish Bertuzzi and The Bridge Group, Inc. launched the first edition in response to an extremely challenging market (2008-2009.) “Executives had already cut budgets and headcount to the bone," said Bertuzzi. "My hope was that by intelligently expanding Inside Sales, companies wouldn’t cut to the point of hamstringing expansion and also be ready to capitalize on the next growth cycle."

Hudson, Mass. - May 1, 2011 - Trish Bertuzzi, President & Chief Strategist of The Bridge Group, Inc., will present at the AA-ISP Inside Sales Leadership Summit 2011 in Minneapolis, MN on May 10th.

The presentation will cover effective on-boarding as the foundation of Inside Sales success. "Inside Sales leaders invest lots of time, effort and energy in hiring great Reps. But then what?," said Bertuzzi. "If you are like most organizations you provide product training, CRM  & process training and let them have at it!. Effective on-boarding is about helping Reps understand the market they are selling into and the buyers they are selling to - first."

The AA-ISP Inside Sales Leadership Summit 2011 will feature over 30 of the nation's leading Inside Sales experts who will deliver presentations and discussions focused on the issues most critical to today's Inside Sales Leaders and Managers.

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Hudson, Mass. - April 4, 2011 - The Bridge Group, Inc. today announced that both President & Chief Strategist Trish Bertuzzi and Managing Partner Laurie Page were recognized among the 20 Women to Watch in Sales Lead Management by the Sales Lead Management Association (SLMA). The list is compiled of women who have made notable contributions to a combination of marketing, sales and sales lead management efforts.

Hudson, Mass. - March 29,2011 - The Bridge Group, Inc. today announced a volunteer, no-fee Salesforce.com project with NYCRx, a New York City based non-profit organization that partners with local safety net providers to bring lower cost drugs to their patients.

In February 2010, The Bridge Group adopted a 1/1/1 approach for integrated philanthropy based on the Salesforce.com model. The current project involves customizing NYCRx's Salesforce.com system to support their service delivery model and is estimated to save the non-profit $24,000.

Hudson, Mass. - October 28, 2010 - Sales Dot Two Inc. today announced finalists for the 2010 Sales & Marketing 2.0 Awards, which honor excellence in the innovative use of SaaS technologies to improve sales and marketing tactics. Winners will be revealed during an awards ceremony at the conclusion of the Sales & Marketing 2.0 Conference on November 9, 2010, in San Francisco.