Hudson, Mass. - May 11, 2011 - The Inside Sales landscape has changed dramatically in the past two years. When the first edition of Trish Bertuzzi’s Building Inside Sales ebook was published in early 2009, the US economy had just hit the trough of the recession.
Two years later, B2B technology companies are focused on growth and expansion, which mandated an updated version of the ebook. With Inside Sales now readily embraced by Sales & Marketing leaders, Bertuzzi’s updated edition, Building Inside Sales: Framing a Best Practice Group, offers new and timely insight.
Trish Bertuzzi and The Bridge Group, Inc. launched the first edition in response to an extremely challenging market (2008-2009.) “Executives had already cut budgets and headcount to the bone," said Bertuzzi. "My hope was that by intelligently expanding Inside Sales, companies wouldn’t cut to the point of hamstringing expansion and also be ready to capitalize on the next growth cycle."
Since publication, Building Inside Sales has been downloaded over 1,600 times and components have been presented to B2B executives from Sales, Marketing and senior leadership. More importantly, the ebook has served as a roadmap for the critical success factors required when building an inside sales group.
The second edition has been extensively updated and includes 40% new content. “I’ve gone back through and checked all my assumptions,” said Bertuzzi. “I’ve also considered the areas where I still notice Sales & Marketing leaders experiencing difficulty. So we’ve included those experiences as we try to share a framework for building best practice inside sales organizations.”
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The ebook shares key factors in building highly effective Inside Sales teams, including:
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