Hudson, Mass. - October 28, 2010 - Sales Dot Two Inc. today announced finalists for the 2010 Sales & Marketing 2.0 Awards, which honor excellence in the innovative use of SaaS technologies to improve sales and marketing tactics. Winners will be revealed during an awards ceremony at the conclusion of the Sales & Marketing 2.0 Conference on November 9, 2010, in San Francisco.
The awards ceremony marks the expanding influence of Sales 2.0 technology on companies whose sales and marketing teams are experiencing competitive pressur to move to the next level of performance. The finalists in these six categories represent forward-thinking businesses that are leveraging the latest technologies to create positive relationships with customers and drive more revenue:
- Best Alignment of Sales & Marketing- Best Customer Experience/Collaboration Program
- Best Sales 2.0 Management
- Best Sales Enablement Program
- Best Sales Lead Management Program
- Best Use of Social Media for Sales or Marketing
Awards judge Trish Bertuzzi, President & Chief Strategist of The Bridge Group Inc., believes the ceremony is a vital forum for sharing and disseminating successful methodologies. “The Sales 2.0 Conference has always led the way for innovative thinking. This has become even more relevant as they expanded their reach to include marketing. The creation of these awards now allows the vendors and users who practice Sales 2.0 concepts to share their implementations and results. These are more than awards; they are case studies that illustrate innovation, and I was thrilled to participate as a judge.”
Judges evaluated finalists based on a proven record of excellence in the following areas:
- innovation in using a CRM, sales, or marketing 2.0 solution- results achieved for the company and/or customer
- ability to effectively align people, process, and technology
- demonstrated initiative to continue to improve and innovate within sales, marketing, and customer service
More Information
Sales & Marketing 2.0 Awards finalists, categories, and judges
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