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Sales Models, Metrics, and Motions Blog

SDR, AE, and CSM analysis

Sales Models, Metrics, and Motions Blog

Inside Sales Experts Blog

by

Trish Bertuzzi

Author Jonathan Franzen said "one-half of a passion is obsession, the other half is love." With that in mind, ask anyone who's met Trish and they'll tell you - she is passionate about Inside Sales. Trish often remarks on how lucky she is to work with an amazing team at The Bridge Group, helping Sales & Marketing leaders make the big decisions: on implementation strategy, process to improve performance, supporting technology, metrics & measurement. Over the last two decades, Trish has promoted Inside Sales as a community, profession and engine for revenue growth. In the process, The Bridge Group has worked with over 220 B2B technology clients to build, expand and optimize their inside sales efforts.

Recent Posts

The Flaw In Calculating Inbound v. Outbound Marketing

Posted by Trish Bertuzzi on Tue, Jul 28, 2009


Mike Damphousse of Green Leads wrote a great post on Inbound v. Outbound Marketing and really got me thinking. Here is an excerpt:

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Topics: lead generation, target marketing

Uncover a New Lead Source: Trigger Events for Sales

Posted by Trish Bertuzzi on Tue, Jul 21, 2009

Craig Elias, the creator of Trigger Event Selling is today's guest blogger.
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Topics: inside sales tips, sales techniques

A Bold Take on Inside Sales Hiring

Posted by Trish Bertuzzi on Thu, Jul 16, 2009


Geoff Alexander over at Geoff Alexander & Company is today's guest blogger. He is kindly sharing an excellent post on "How to hire a superstar inside salesperson".

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Topics: recruiting, inside sales hiring

Have You Mastered Sales 1.5?

Posted by Trish Bertuzzi on Thu, Jun 25, 2009


Sales 2.0 is getting tons of buzz right now in the technology market. There are lots of different definitions out there, but here's mine:

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