Steve Harper, is today's guest blogger. He also blogs at plan2win.
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Steve Harper, is today's guest blogger. He also blogs at plan2win.
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Topics: sales tools, technology
I am very excited to announce the launch of our Technology's Impact on Sales & Marketing Effectiveness survey. We will be using this data to produce a research report - due to be released by mid-October.
I would like to extend an invitation to participate (in the 4 minute web survey) to Sales and Marketing Leaders. We will reward your participation with a FREE copy of the report when published. Here are a few requirements for participation:
Topics: sales tools, technology
I recently had the pleasure of attending a conference where one of the topics was Sales 2.0. As everyone who reads our blog knows, we are proponents of the 2.0 movement and believe that (though a buzzword) if you implement Sales 2.0 correctly you will build a better sales and marketing machine. I wanted to share a story with you about how even Sales 2.0 Evangelists can get the application of this new approach wrong.
Topics: sales process, target marketing
I recently read a great post Robert Lesser, of Direct Impact Marketing, wrote called Use Outbound Marketing to Target These Buyer Types. It coordinates nicely with our recent discussion around The Flaw In Calculating Inbound v. Outbound Marketing.
Topics: sales process, cold calling, target marketing