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Sales Models, Metrics, and Motions Blog

New Survey: The Impact of Sales 2.0 Tools

by Trish Bertuzzi on Fri, Aug 21, 2009

I am very excited to announce the launch of our Technology's Impact on Sales & Marketing Effectiveness survey. We will be using this data to produce a research report - due to be released by mid-October.

I would like to extend an invitation to participate (in the 4 minute web survey) to Sales and Marketing Leaders.  We will reward your participation with a FREE copy of the report when published. Here are a few requirements for participation:

  • Selling in a B2B environment
  • Survey participants are Director, VP or C-level (Sales or Marketing)

If you are interested, please email Matt at and he will send you the links. 

The report will focus on technologies in the following core areas:

  • CRM tools
  • Sales & prospect data sources
  • Lead tracking & marketing automation
  • Sales enablement & productivity

The topics we will be investigating include:

  • The overall impact of these tools on corporate objectives
  • Perceptions of effectiveness - compared between Marketing and Sales
  • Adoption and usage rates across the organization

I know you will find the information to be of great value.  I am looking forward to having readers of this blog participate so thanks in advance!

(Photo credit: jannem)

Topics: sales tools, technology

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