Trish Bertuzzi
Author Jonathan Franzen said "one-half of a passion is obsession, the other half is love." With that in mind, ask anyone who's met Trish and they'll tell you - she is passionate about Inside Sales.
Trish often remarks on how lucky she is to work with an amazing team at The Bridge Group, helping Sales & Marketing leaders make the big decisions: on implementation strategy, process to improve performance, supporting technology, metrics & measurement.
Over the last two decades, Trish has promoted Inside Sales as a community, profession and engine for revenue growth. In the process, The Bridge Group has worked with over 220 B2B technology clients to build, expand and optimize their inside sales efforts.
This fall, I had the pleasure of attending
Silverpop's B2B University in Boston. At the event, I shared a table with
Linda Duchin the VP of Marketing from
PowerSteering Software.
During breaks, Linda & I began a conversation about how the line between Sales and Marketing is starting to blur and what some of the implications of that may be.
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Topics:
sales process,
technology,
lead qualification
Earlier this week
Tibor Shanto wrote a great piece
for our blog. The net/net was that
a focused effort around increasing productivity could save a significant investment in headcount. I would like to expand on his thought process but to start; here's the excerpt that sets the stage:
Topics:
inside sales management,
inside sales motivation
This is a guest post by Tibor Shanto, Founder & President of Renbor Sales Solutions Inc., and creator of Objective Based Selling. You can find Tibor on twitter at @renbor.
Topics:
inside sales management,
inside sales strategy
There is much buzz around the Sales 2.0 movement and many different definitions afloat. Our definition is that Sales 2.0 is the effective convergence of people, process and technology. Regardless of the variations in verbiage, what remains consistent in is the impact technology can have on the buying and selling process.
Topics:
sales tools,
technology
