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Sales Models, Metrics, and Motions Blog

SDR, AE, and CSM analysis

Sales Models, Metrics, and Motions Blog

Inside Sales Experts Blog

by

Trish Bertuzzi

Author Jonathan Franzen said "one-half of a passion is obsession, the other half is love." With that in mind, ask anyone who's met Trish and they'll tell you - she is passionate about Inside Sales. Trish often remarks on how lucky she is to work with an amazing team at The Bridge Group, helping Sales & Marketing leaders make the big decisions: on implementation strategy, process to improve performance, supporting technology, metrics & measurement. Over the last two decades, Trish has promoted Inside Sales as a community, profession and engine for revenue growth. In the process, The Bridge Group has worked with over 220 B2B technology clients to build, expand and optimize their inside sales efforts.

Recent Posts

The 6 common, completely annoying, yet easy to overcome, pieces of feedback you receive on leads

Posted by Trish Bertuzzi on Tue, Nov 24, 2009

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Topics: lead generation, ask the experts, lead qualification

B2B Friday: Pipeline, Opportunity & The Smurfs

Posted by Trish Bertuzzi on Fri, Oct 23, 2009

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Topics: inside sales management

SaaS and the Hunter Farmer Debate

Posted by Trish Bertuzzi on Tue, Oct 20, 2009

We recently wrote a post called SaaS and the Evolution of Inside Sales.  We got great feedback in the form of comments, but what I found most interesting was that so much of the dialogue focused on the challenge that arises from SaaS and that challenge centers on the hunter v. farmer model.

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Topics: inside sales management, saas

Building Inside Sales: A Roadmap

Posted by Trish Bertuzzi on Wed, Oct 14, 2009


We recently released our ebook Building Inside Sales: Your Roadmap to a Best Practice Group. I thought I would share a brief slideshare overview below.

I wrote the ebook to address some of the most critical questions around starting an Inside Sales team. Such as:

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Topics: inside sales management, inside sales strategy

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