This is a guest post from Steve Gershik, Chief Marketer at 28Marketing. Steve has been a VP of Marketing & demand generation leader for over 16 years. He's a very funny guy to boot.
-------
A drinking game, if you can remember back to college, is where you watch a movie or television show and you take a drink every time some key term is mentioned. Usually it's the utterance of some cliche, character tag line (imagine Seinfeld saying "Newman") or a ridiculous, abstract, content-free term.
The Marketing Automation space is rife with the latter, which prompted me, during a Focus teleconference with Craig Rosenberg, Carlos Hidalgo, Justin Grey and Adam Needles, to propose whether there ought to be a demand generation drinking game.
So here are a proposed few rules for the game. Feel free to add your suggestions and modifications in the comments:
- Every time someone says People, process, technology, take a sip.
- If someone says marketing automation is easy, pour all your drinks into his glass and have him chug everyone's drinks. He's going to need it.
