This is a guest post from Steve Gershik, Chief Marketer at 28Marketing. Steve has been a VP of Marketing & demand generation leader for over 16 years. He's a very funny guy to boot.
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A drinking game, if you can remember back to college, is where you watch a movie or television show and you take a drink every time some key term is mentioned. Usually it's the utterance of some cliche, character tag line (imagine Seinfeld saying "Newman") or a ridiculous, abstract, content-free term.
The Marketing Automation space is rife with the latter, which prompted me, during a Focus teleconference with Craig Rosenberg, Carlos Hidalgo, Justin Grey and Adam Needles, to propose whether there ought to be a demand generation drinking game.
So here are a proposed few rules for the game. Feel free to add your suggestions and modifications in the comments:
- Every time someone says People, process, technology, take a sip.
- If someone says marketing automation is easy, pour all your drinks into his glass and have him chug everyone's drinks. He's going to need it.
- Whenever someone cites Sirius Decisions research, raise a toast in the direction of Connecticut and take a drink.
- Every time someone says "content is king," take a drink.
- If someone suggests creating an info graphic, consume the entire glass.
- Take one drink for every social media consultant you are current employing.
- Every time someone suggests doing a trade show because the lead quality is so high, drink a double.
- Whenever someone suggests aligning sales and marketing, everyone drink and then lock the person who said it in the supply closet.
- If someone says that sending an email newsletter out monthly is marketing automation, take a drink.
- Whenever someone uses a TLA (three letter acronym) to describe lead generation, lead nurturing, data management and reporting, chug the entire glass.
Note: Too much drinking is bad for you.
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Be sure to check out the comments on the Focus.com post, they are hilarious. Feel free to add your own rules as well!
(Photo credit: scottroberts)