Sales Models, Metrics, and Motions Blog

SDR, AE, and CSM analysis

Sales Models, Metrics, and Motions Blog

Inside Sales Experts Blog

by

Matt Bertuzzi

Matt bleeds blogs, business books and inside sales. He is never short an answer to the question, “Read or see anything interesting lately?” Matt works with Bridge Group clients on tools, roadmaps, and advice around inside sales. Internally for The Bridge Group, he works on technology, content, and other (fun!) projects.

Recent Posts

09 Resolution: No More Marketing Gobbledygook

Posted by Matt Bertuzzi on Wed, Dec 31, 2008

Over on the Duct Tape Marketing blog, John Jantsch asked some heavy hitters discuss the outlook for 2009.

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Topics: best practices, target marketing

New Book Giveaway: 5 Minutes with VITO

Posted by Matt Bertuzzi on Wed, Dec 17, 2008

Tony Parinello (the VITO guy) and David Mattson (a Sandler guy - CEO actually) have written a great new book Five Minutes With VITO. Many of you are probably familiar with one or both of these schools of sales. I am a couple pages shy of finishing and am really enjoying the read.

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Topics: sales process, cold calling

Sellers & Marketers: Have Them at Hello!

Posted by Matt Bertuzzi on Thu, Dec 04, 2008


Sellers and marketers, are you losing them at hello?

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Topics: cold calling, target marketing, branding

Science Trumps Artistry: Why Sales Benchmarking is the Next New Thing

Posted by Matt Bertuzzi on Tue, Dec 02, 2008

I recently had the pleasure of reading "Making the Number" by Greg Alexander, Aaron Barels & Mike Drapeau of Sales Benchmark Index. I found the topic so interesting, I connected with Mike & asked him to write a guest post on the topic.

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Topics: inside sales management, ask the experts

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