Inside Sales Experts Blog

Matt Bertuzzi

Matt bleeds blogs, business books and inside sales. He is never short an answer to the question, “Read or see anything interesting lately?” Matt works with Bridge Group clients on tools, roadmaps, and advice around inside sales. Internally for The Bridge Group, he works on technology, content, and other (fun!) projects.

3 Perspectives on a Bigger, Better & Faster Inside Sales in 2011

Posted by Matt Bertuzzi on Thu, Feb 03, 2011

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Earlier this week I was lucky enough to listen in on a Focus.com roundtable billed Bigger, Better, Faster: Inside Sales in 2011. Moderated by Chris Snell who lead the panel through a range of topics around Inside Sales & Inside Sales Management. (The recording [MP3 file] has been made available, so you can give it a listen when you have some time.)

I thought it would be interesting to highlight three questions that the panel addressed:

What did Inside Sales do right in 2010?
Where did Inside Sales get tripped up in 2010?
What can Inside Sales Managers do to reduce hire-to-production time in 2011?

Topics: lead generation, inside sales management, best practices, recruiting

2 Simple Ideas for Living 'Boringly' in 2011

Posted by Matt Bertuzzi on Thu, Jan 06, 2011

Over the holiday break, I read a fantastic piece from Craig Rosenberg aka The Funnelholic called: 2011: The Year of Living Boringly (I Hope).

Craig lays out the case:

“From 2008 to 2010, it was basically a “content bubble” for marketers. All of us in the blogosphere have been riding high; talking about lead scoring, lead nurturing, content marketing, social media, sales and marketing alignment. So much sizzle and sexiness, it’s been a fantastical ride as marketers ate it up. Everyone in the world of marketing had endless new toys to talk about, and talk we did. But now, marketers must live boringly. Not to be a sensationalist, but our survival is at stake.”

Topics: inside sales management, inside sales strategy

Survey Invite: Feedback on Marketing Generated Leads

Posted by Matt Bertuzzi on Thu, Nov 04, 2010

I am very excited to launch our How Sales Representatives View Marketing Generated Leads survey in partnership with VorsightBP.

Take the survey >>

For Sales Reps

I want to invite the Sales Reps among us to participate in the 90 second, 12 question survey. One lucky participant will win an Apple iPad (1 winner to be drawn).

Details

Topics: inside sales management, lead qualification

Dinosaurs Don’t Tweet: an (almost) rant

Posted by Matt Bertuzzi on Thu, Oct 28, 2010

This post is a little different. It isn’t about Inside Sales, per se, but I am talking directly to you, Sales & Marketing leaders.

Topics: inside sales management, branding

Sales Models, Metrics, and Motions Blog

SDR, AE, and CSM analysis