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Sales Models, Metrics, and Motions Blog

Survey Invite: Feedback on Marketing Generated Leads

by Matt Bertuzzi on Thu, Nov 04, 2010

I am very excited to launch our How Sales Representatives View Marketing Generated Leads survey in partnership with VorsightBP.

For Sales Reps

I want to invite the Sales Reps among us to participate in the 90 second, 12 question survey. One lucky participant will win an Apple iPad (1 winner to be drawn). 


  • We ask that you only complete this study if you personally receive/follow-up on Marketing generated leads (meaning: leads contribute to your sales pipeline and/or you qualify marketing leads
  • The drawing for the Apple iPad (16GB with WiFi) will take place on Monday Nov. 22nd 
  • Available only to Reps in US and Canada 

For Sales Management

Please share this survey with your teams. We believe this is the first comprehensive look at how the end users of leads view their quality and impact. We would very much value your endorsement of this work.

The report will be published in January and we'll make it available to all organizations that participate at no cost.

General rules

One winner, chosen at random through drawing on November 22, 2010, will be awarded an iPad (16GB WiFi - approximate retail value of $499). The odds of winning depend upon the number of valid entries received. Valid entry is determined by successful online completion of the 12-question research study titled “How Sales Representatives View Marketing Generated Leads” sponsored by The Bridge Group, Inc. and Vorsight, LLC. Participants must be current U.S or Canadian citizens. Each participant may enter drawing once. The winner and participants will be notified of the winner by email on November 22, 2010.


Thank you in advance for your help! 

Trish Bertuzzi & Steve Richard
The Bridge Group, Inc. & VorsightBP

Topics: inside sales management, lead qualification

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