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Sales Models, Metrics, and Motions Blog

SDR, AE, and CSM analysis

Sales Models, Metrics, and Motions Blog

Inside Sales Experts Blog

by

Matt Bertuzzi

Matt bleeds blogs, business books and inside sales. He is never short an answer to the question, “Read or see anything interesting lately?” Matt works with Bridge Group clients on tools, roadmaps, and advice around inside sales. Internally for The Bridge Group, he works on technology, content, and other (fun!) projects.

Recent Posts

Hiring for Inside Sales [INFOGRAPHIC]

Posted by Matt Bertuzzi on Tue, Jun 07, 2011

 
A few weeks back, we wrote about this hot inside sales hiring market. Tracking this market and thinking about its implications has become a mini-obsession of mine. So being a huge fan of infographics, I thought I'd try to capture this hiring market - visually.

I compiled some statistics and did a little original research/polling and came up with the following: 
(Click to view full size) 

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Feel free to share the graphic. Or better yet, share your questions & comments and I'll do my best to make it better.

So what do you think? Find anything surprising in the data?

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Huge thanks go out to:

Read More

Topics: inside sales hiring

Market for Inside Sales Hiring [TREND]

Posted by Matt Bertuzzi on Tue, May 24, 2011

 
Inside Sales hiring is up. Way, way up.

I was lucky enough to sit in on a preview call for CSO Insights’ 2011 Telemarketing Inside Sales Optimization Report the other day. This chart really hit me between the eyes.

Said another way, over 70% of surveyed organizations are hiring sales people this year. Nearly 1/4 are bumping their sales force size by 20% +. In case there was any doubt, 

Inside sales talent is in high demand

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Anecdotally, I can testify that folks with 2-3 years sales experience are in white hot demand right now. Doing a little research, I crunched through about 100 LinkedIn jobs looking for “inside sales” reps. Here’s what I found for desired experience:

The height of the curve reflects the proportion of job postings requiring that level of sales experience. You can see that:

  • For Lead Generation reps: 1-3 years of experience is in major demand
  • For Inside Sales reps: those numbers are more like 2-4 years
Read More

Topics: inside sales management, inside sales hiring

Sales & Marketing Word Association [VIDEO]

Posted by Matt Bertuzzi on Thu, May 19, 2011

 
Since conference season is in full swing, we thought it would be fun to play a word association game with some Inside Sales thinkers, writers & doers we met along the way.

We asked them to respond to the following: Sales, Marketinginbound leadsoutbound prospecting. Here is what they had to say.
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Pretty interesting stuff, noI also found it really fascinating to hear the responses grouped together. So I edited another cut here:

Read More

Prospecting Post-Mortem: 23 Sales Processes Reviewed

Posted by Matt Bertuzzi on Tue, Apr 26, 2011


Having Sales Reps prospect me is one of the most eye opening parts of my job.

Being a quant type of guy (nerd might fit too), I decided to track & categorize the sales processes that Reps have put me through over the last few weeks.

Here’s what I saw:

23 sales processes
13 sent a single email
6 added 1 call to the email
2 executed a generic 3+ touch process
2 executed 4+ touches (and sounded like they knew about my concerns & day-to-day role)

By my math, that's a less than 9% of Reps doing something more than drive-by prospecting. This left me wondering, what is it that drives 1 Rep to commit to a process – where 9 others fall short?

Read More

Topics: sales process, lead generation, lead qualification

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