I recently had the pleasure of attending a conference where one of the topics was Sales 2.0. As everyone who reads our blog knows, we are proponents of the 2.0 movement and believe that (though a buzzword) if you implement Sales 2.0 correctly you will build a better sales and marketing machine. I wanted to share a story with you about how even Sales 2.0 Evangelists can get the application of this new approach wrong.
Topics: sales process, target marketing
I recently read a great post Robert Lesser, of Direct Impact Marketing, wrote called Use Outbound Marketing to Target These Buyer Types. It coordinates nicely with our recent discussion around The Flaw In Calculating Inbound v. Outbound Marketing.
Topics: sales process, cold calling, target marketing
Mike Damphousse of Green Leads wrote a great post on Inbound v. Outbound Marketing and really got me thinking. Here is an excerpt:
Topics: lead generation, target marketing
Topics: ask the experts, target marketing