We all recognize that LinkedIn is one of the most powerful social networking sites in existence.  There are dozens of blog postings, and even books, being written on how to leverage LinkedIn for business. 

I must be getting a bit long in the tooth because all this talk about how to promote your business via social media has me in a panic!  Now, don't get me wrong, I love technology and I am one of the first to embrace whatever will help me expand my network and build my business. But really...do I have to build a profile on Facebook?