Recently I have seen a lot of advice presented around the effectiveness of the voicemail/email one-two punch. By that I mean: sending an email immediately after leaving a voicemail for a prospect.
Recently I have seen a lot of advice presented around the effectiveness of the voicemail/email one-two punch. By that I mean: sending an email immediately after leaving a voicemail for a prospect.
Topics: cold calling, inside sales tips, lead generation
A few weeks back, I received a truly excellent whitepaper follow-up email from a sales rep. The email so impressed me that I immediately shared it with my team as an example of what to do.
Topics: inside sales tips, lead generation
OneSource (now D&B Hoovers) recently conducted the first in a series of B2B SalesPulse surveys. They were kind enough to share a preliminary look at their data with me.
What I found most interesting was the divergence of opinion between what is being talked about as best practices around developing pipeline in the "blog/twitter sphere" and what the "feet on the street" think about the same practices.
Let me give you a specific example from the OneSource data:
Topics: lead generation
As a refresher, we were discussing:
Topics: lead generation, ask the experts, target marketing