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Sales Models, Metrics, and Motions Blog

SDR, AE, and CSM analysis

Sales Models, Metrics, and Motions Blog

Inside Sales Experts Blog

by

Trish Bertuzzi

Author Jonathan Franzen said "one-half of a passion is obsession, the other half is love." With that in mind, ask anyone who's met Trish and they'll tell you - she is passionate about Inside Sales. Trish often remarks on how lucky she is to work with an amazing team at The Bridge Group, helping Sales & Marketing leaders make the big decisions: on implementation strategy, process to improve performance, supporting technology, metrics & measurement. Over the last two decades, Trish has promoted Inside Sales as a community, profession and engine for revenue growth. In the process, The Bridge Group has worked with over 220 B2B technology clients to build, expand and optimize their inside sales efforts.

Recent Posts

7 Steps to Marketing Success – Pop Quiz

Posted by Trish Bertuzzi on Tue, Jul 01, 2008

I recently read/listened to a great post on John Jantsch's Duct Tape Marketing blog titled 7 Steps to Small Business Marketing Success.  While I was reading it I thought...these are the building blocks of success for a company of any size! 

I thought it would be fun to turn the information into a pop quiz. Here are John's steps:

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Topics: target marketing

Pen Pals or Prospects: Part 2

Posted by Trish Bertuzzi on Tue, Jun 10, 2008

I recently read a posting on Dave Kurlan's blog Understanding the Sales Force. It is titled How to Coach a Salesperson. The point of the posting was about how to help your salespeople avoid the "Happy Ear Syndrome". I have included an excerpt below but the whole post makes for an interesting read. 

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Topics: inside sales management

FREE Data

Posted by Trish Bertuzzi on Wed, Jun 04, 2008

All of our clients are interested in learning how they can make their sales and marketing initiatives more effective by reaching more decision makers. Well, it all starts with the list. You can't target who you can't see.

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Topics: cold calling, target marketing, lead qualification

How to Write Your Elevator Pitch

Posted by Trish Bertuzzi on Thu, May 29, 2008

Update: By way of example, check out the 2009 Elevator Pitch Champions. They are highly effective examples and the judges comments may help you in crafting your own pitch.

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Topics: sales tips, cold calling, branding

All posts

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