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Sales Models, Metrics, and Motions Blog

SDR, AE, and CSM analysis

Sales Models, Metrics, and Motions Blog

Inside Sales Experts Blog

by

Trish Bertuzzi

Author Jonathan Franzen said "one-half of a passion is obsession, the other half is love." With that in mind, ask anyone who's met Trish and they'll tell you - she is passionate about Inside Sales. Trish often remarks on how lucky she is to work with an amazing team at The Bridge Group, helping Sales & Marketing leaders make the big decisions: on implementation strategy, process to improve performance, supporting technology, metrics & measurement. Over the last two decades, Trish has promoted Inside Sales as a community, profession and engine for revenue growth. In the process, The Bridge Group has worked with over 220 B2B technology clients to build, expand and optimize their inside sales efforts.

Recent Posts

Why Italians Can’t be Paramedics

Posted by Trish Bertuzzi on Tue, Feb 17, 2009

 
So, I got your attention right?  Before anyone gets all up in arms, please note my last name....very Italian and very proud of it! 

But I laughed out loud when I read this joke sent to me by my buddy Rick Roberge.

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Topics: sales process, inside sales management

Who Should Own Lead Generation? And Who Should Run It?

Posted by Trish Bertuzzi on Thu, Feb 05, 2009

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Topics: lead generation, best practices

IDC's 2009 Sales Predictions: Expansion of Inside Sales

Posted by Trish Bertuzzi on Thu, Jan 29, 2009

Despite the turmoil in the economy, tech sales executives are cautiously optimistic regarding 2009.

However, success in 2009 will require some very different tactics, including substantially increased investments in demand generation, lead qualification, sales enablement and inside sales.

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Topics: inside sales strategy, best practices

Top 10 Competencies for Inside Sales Reps

Posted by Trish Bertuzzi on Tue, Jan 27, 2009

Last week, V. Ryan Sarti of SwiftKickGrowth asked a great question on the Linkedin Inside Sales Expert Discussion Board.

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Topics: inside sales management, inside sales hiring

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