Over at For Entrepreneurs, David Skok (VC at Matrix Partners) shared a slide deck he presented at the Boston Lean Startup Circle on Building a Sales & Marketing machine.
The presentation covered:
how to build a Sales & Marketing Machine that is predictable, scalable, automated, well instrumented, and cost efficient.
What was most interesting for me was thinking about David’s presentation in light of a recent free trial of some SaaS software I just completed. Actually, I didn’t just complete it – I endured it.
But first to David’s points. Note: the deck is 124 slides deep – so I thought I might pick out a few and share my thoughts.
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