Sales Models, Metrics, and Motions Blog

SDR, AE, and CSM analysis

Sales Models, Metrics, and Motions Blog

Inside Sales Experts Blog

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Free Trials, Conversions & Dante’s 9th Circle

Posted by Matt Bertuzzi on Fri, Apr 01, 2011

Over at For Entrepreneurs, David Skok (VC at Matrix Partners) shared a slide deck he presented at the Boston Lean Startup Circle on Building a Sales & Marketing machine.

The presentation covered:

how to build a Sales & Marketing Machine that is predictable, scalable, automated, well instrumented, and cost efficient.

What was most interesting for me was thinking about David’s presentation in light of a recent free trial of some SaaS software I just completed. Actually, I didn’t just complete it – I endured it.

But first to David’s points. Note: the deck is 124 slides deep – so I thought I might pick out a few and share my thoughts.

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Topics: sales process, lead generation

Walk a Mile in Those SMarketing Shoes

Posted by Trish Bertuzzi on Wed, May 05, 2010

 

I am throwing down a gauntlet and asking you dear readers to take it up.  Every day I have conversations with vendors, consultants, analysts and clients about Sales & Marketing alignment.

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Topics: sales process, inside sales management, target marketing

The Worst Sales Email EVER: A Rant

Posted by Trish Bertuzzi on Wed, Apr 28, 2010

OK, this is a rant so read on only if you are in the mood.

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Topics: sales process, sales techniques

Things That Make You Say Hmmm: Sales Process/Models

Posted by Trish Bertuzzi on Wed, Apr 21, 2010

There is so much great information being published that I feel compelled to share what I find interesting. Here are a few really intriguing pieces that made me stop and say hmmm.

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Topics: sales process, sales demos

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