Inside Sales Experts Blog

Trish Bertuzzi

Author Jonathan Franzen said "one-half of a passion is obsession, the other half is love." With that in mind, ask anyone who's met Trish and they'll tell you - she is passionate about Inside Sales. Trish often remarks on how lucky she is to work with an amazing team at The Bridge Group, helping Sales & Marketing leaders make the big decisions: on implementation strategy, process to improve performance, supporting technology, metrics & measurement. Over the last two decades, Trish has promoted Inside Sales as a community, profession and engine for revenue growth. In the process, The Bridge Group has worked with over 220 B2B technology clients to build, expand and optimize their inside sales efforts.

Hiring More Women in Technology Sales

Posted by Trish Bertuzzi on Wed, Dec 18, 2013

I was speaking with a prospect the other day and the subject of recruiting women in sales came up. This company is extremely impressive: high-growth, exciting market, great location, amazing sales culture - the works.

Twitter for Sales Reps: Big Hat - No Cattle

Posted by Trish Bertuzzi on Wed, Sep 04, 2013

"Big hat and no cattle” (or “all hat and no cattle")
(US, idiomatic) Full of big talk but lacking action, power, or substance;
Apr. 25, 1981 Globe & Mail ‘One of the major raps against him was that he was all hat and no cattle. That is, he had a lot of style but not much substance.’

Topics: inside sales tips, technology