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Sales Models, Metrics, and Motions Blog

SDR, AE, and CSM analysis

Sales Models, Metrics, and Motions Blog

Inside Sales Experts Blog

by

Trish Bertuzzi

Author Jonathan Franzen said "one-half of a passion is obsession, the other half is love." With that in mind, ask anyone who's met Trish and they'll tell you - she is passionate about Inside Sales. Trish often remarks on how lucky she is to work with an amazing team at The Bridge Group, helping Sales & Marketing leaders make the big decisions: on implementation strategy, process to improve performance, supporting technology, metrics & measurement. Over the last two decades, Trish has promoted Inside Sales as a community, profession and engine for revenue growth. In the process, The Bridge Group has worked with over 220 B2B technology clients to build, expand and optimize their inside sales efforts.

Recent Posts

[SNARK] CEO's Response to 'A Letter of Resignation'

Posted by Trish Bertuzzi on Thu, Jun 20, 2013

 
I recently read a fictionalized letter of resignation from a SVP, Sales (to a CEO) over on the Sales Benchmark Index blog. It is worth a full read, but here is a quick excerpt:

The reasons for my departure are as follows:

The revenue goal you have set for me is not based in reality. It is unfair to set my goals based some high level Gartner numbers. For three years, I have submitted a proposal to set the number correctly and it has been rejected. Give the new guy a chance.

You have 16 items on my priority list. No one can do 16 things well. Each of these has been labeled mission critical. As a result, I have become a bad husband and father. Don’t ruin another man’s life. Not all opportunities are created equal. Pick a few things.

While entertaining, and in many instances probably quite true, it got me thinking. This head of sales had his point of view. But there are two sides to every coin, are there not?

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Topics: inside sales management

Rethinking Sales Territories

Posted by Trish Bertuzzi on Thu, Jun 13, 2013


I consider myself a fairly traditional Sales Manager – in that I generally don’t think “new” equates to “better.”

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Topics: inside sales strategy, target marketing, executive interview

Inside Sales & the Exempt vs Non-exempt Mess

Posted by Trish Bertuzzi on Fri, May 03, 2013

(UPDATED: We have another post with new research on exempt versus non-exempt.)

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Topics: inside sales management, best practices

3 Inside Sales Trends to Watch (Part 2)

Posted by Trish Bertuzzi on Wed, Mar 06, 2013

Last week, I shared the first part in our series on trendspotting thus far in 2013. This week, Janet, Trish (yours truly), and Patrice share our perspectives on: 

~60 days in, what's everyone seeing that is changing in 2013?

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The 3, 5, 7-or-more Legged Buying Team

Whether nostalgia or fact, selling used to be a lot simpler. Continuing the trend from 2012, buyers' decision making processes are more and more complicated.

Today, there is nearly never a single decision maker. Not only do we have to convince the budget owner (we’ll save you money, time, hassle, etc.), but we must also prove our benefit the end user (day-in the-life use cases), IT (this will fit within your environment, straightforward implementation, etc.), and finance (not only does this have a positive ROI, but it is more important than competing projects).

The key to generating widespread support within an organization is being able to have effective selling conversations with a broader audience. For Sales Leaders, this means your reps now need to have the tools, training and process in place to build & muster widespread support.

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Topics: inside sales tips, inside sales management

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